Client: Keck Medicine of USC
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Date:
February 2020 - Link: www.ent.keckmedicine.org
- Type: UI/UX Design, Call to Actions, SMS Widget, Landing Page Design, Web Development and WordPress Development.
The challenge
Create and develop a primary web design identity lockup to follow all entity websites with the WordPress multisite web development process. We developed a “Call to Action” widget with Google GTM tags to report event tracking when users clicked on specific buttons. MJM Designz then populated an educational video page feed for users to watch one video to the next with brief descriptions. We created style guidelines to follow for consistency when developing new multisite fonts and color schemes.
The web design solution
Our team mocked up three distinctly different web designs to present to the Keck Medicine of USC leadership team for approvals. After receiving approval, we went into the engineering stage by developing a WordPress custom template with an accordion header and custom footer populated from the admin area. We installed an alert rail plugin for messages to appear across all pages in case of emergency with the organization or university. We then customized the marquee slider to display “Call to Action” buttons for users to learn about services or request an appointment.
