The challenge
Upon receiving specific instructions from the Dean, we meticulously executed the request to mock up three distinct interfaces, ranging from light to dark color schemes, to capture the essence of his visual concept. To complement this, we devised a comprehensive content strategy tailored to resonate with his target audience. This strategy includes implementing an intuitive system that automates the population of content posts, ensuring the website remains up-to-date without the need for manual updates. This seamless integration not only streamlines the user experience but also enhances the website's efficiency in delivering relevant and engaging content to its audience.
The Solution
We've designed and developed a custom WordPress parallax theme specifically tailored to announce the appointment of the new Dean at the Health Sciences Campus of USC. Our focus was on engineering a responsive interface based on the initially approved mockup, ensuring optimal usability across devices. Moreover, we've integrated functionality to syndicate news stories from external sources, enhancing the website's content relevance and depth. Throughout this process, our priority has been to infuse the site with the distinctive USC brand elements, creating a unique and user-friendly experience that resonates with visitors and strengthens USC's online presence.